Website and product onboarding

Give the website, product or integration a clear starting point.

This private follow-up brief collects the detail needed after an initial conversation. Complete what you know, save the rest in this browser and send it when ready.

Step 1 of 70 selected answers
01

Project essentials

Define the job before defining the style. Choose anything that fits and leave uncertain answers blank.

Start with the facts

These details make the brief identifiable and give the first response enough context.

How should I address you?

Where should the response go?

Include country code if useful.

Who owns or operates the project?

A live URL, preview URL or social profile.

Where does the business operate and sell?

Describe the business problem, opportunity or job for the website, product or integration.

What can someone buy, book, join or request?

What are we making?

Choose up to three useful descriptions. Choose any that fit

What should the website or product change for the business?

Select outcomes rather than features. Choose any that fit

Which actions matter most?

These choices shape navigation and page hierarchy. Choose any that fit